Is Cold Pressed Juice Really Worth All the Hype (and Money)?

Cold pressed juice is marketed as being better for you, but is this type of juice really worth all the hype and the higher price tag that it often comes with? Check out the information on cold pressed juice below to learn more so you can stick with the healthiest options.

First Off, What Is Cold Pressed Juice?

Put simply, cold pressed juice is made with a hydraulic press that is able to extract fresh juice from veggies and fruits. This is unlike the usual pasteurization process that is used to create the juice on store shelves. In pasteurization, high amounts of heat are used in order to kill any of the bacteria that could be potentially dangerous in the juice, making the beverage safe for consumption.

Why Is Cold Pressed Juice So Popular, and What Are Some Drawbacks?

Even though there isn’t any pasteurization involved in the production of cold pressed juices, these are made using a method that might pull the greatest amount of nutrients out of fresh produce. There isn’t any heat used when creating cold pressed juices, so it is a method of making juice without losing the nutrients that would otherwise be lost through the heating of pasteurization.
However, because these juices aren’t pasteurized, they won’t last as long, so they do need to consumed in a shorter period of time. Plus, cold pressed juices tend to be quite pricey compared to pasteurized juices, and cold pressed juices should be avoided by pregnant women because of the risk of pathogens.

Is Cold Pressed Juice Really Worth the Hype and Cost?

Cold pressed juices might sound great, but the truth is that there isn’t a lot of research to back up the claims that these juices are healthier or more nutritious than other juices out there. Also, any juice will be high in sugar, and it will be lacking the fiber of the fruits and vegetables that are juiced.
Like other juices, cold pressed juices should be consumed in moderation, and you should opt to purchase only the highest quality blends, such as those with plenty of dark leafy greens, to ensure you are getting the greatest amount of nutrients possible. Having a cold pressed juice once in a while is a good way to get some fruits and veggies into your diet, but eating those foods is even better. Really, any juice can give you the same nutrition, whether it’s pasteurized or you make it at home, so you don’t always have to splurge on a cold pressed product.